e-commerce revenue over $100 Billion!

Wow! This is a confirmation that e-commerce is now for real and significantly impacts the retail industry. The overall traditional retail business in the US just grew between 2.5% and 3.5% during the 2006 holiday season according to analysts. To be compared with the 26% growth for the retail e-commerce in Nov/Dec 2006 according to comScore Networks (see emarketer.com chart and E-Commerce Hits All-Time High in 2006 ). Daily scores averaged $600M A DAY, with a peak at $667M on December 13 according to comScore, to be compared with the $556M peak in 2005.

For the full year, 2006 online retail spending reached $102 billion, a 25% increase on 2005. Don’t ask if Marketing 2.0 needs to deal with e-commerce returns, just make sure your e-commerce web site and entire back office organization is up and running.

Published by Emmanuel Obadia

With over 30 years of experience in software, I’ve had the opportunity to work as an entrepreneur and international executive for some of the biggest names in tech, including Lotus, IBM, Peoplesoft, Sun Microsystems, Sage, Salesforce, and Oracle. As a former EMEA Vice President of Marketing and Global Chief Product Officer, I gained invaluable insights into the rapidly changing tech industry. Today, I’m an Optimist Sr. Advisor, Executive Coach & Mentor, and public speaker. I’m thrilled to help teams of any size thrive in complexity, speed, and change, and to inspire transformation and innovation for impact. I’m passionate about empowering individuals and organizations to make a lasting mark on the world. If you want to learn more about my journey, please check out my bio and About for additional details My motto: “Authentic leadership: unlocking the potential to achieve the impossible.” View all posts by Emmanuel Obadia