We discussed here how ignoring voice of customers (VOC), especially nowadays with blogs and other users generated media, could influence a company's stock value. I focused part of the discussion about Dell's experience in suffering negative hype from the blogosphere, a good example being Jeff Jarvis blog's Dell category. I ended suggesting to CEOs to … Continue reading Don’t you ever get Dell’d! chapter 2
Blogs, Webinar and Free: best rated tactics for quality demand creation
Generating buzz seems to be the holy grail quest for marketers nowadays. But when comes the time to report to your management "how did it go?", we're expected to show some business opportunities, leads, and influencers logged into our tracking systems The number of seminar attendees won't make it anymore. ROI, dashboards and key success … Continue reading Blogs, Webinar and Free: best rated tactics for quality demand creation
Did brand positioning change with Web 2.0 ?
Coming back on how Dell is managing its customer service and the negative buzz happening in the U.S.- see Don't you ever get Dell'd - , marketers should consider these emerging opinion bloggers as a clear indication of a brand perception shift and act upon it. As Business Week is reporting, Dell strategy is shifting … Continue reading Did brand positioning change with Web 2.0 ?
Today it’s Bastille Day, let’s share
Today is Bastille day in Paris. I'm lucky enough to enjoy the beauty of this city at night, especially yesterday night when fireworks gave the Eiffel Tower a special touch. So let's take a break and enjoy Flickr, one of the most remarkable Web 2.0 killer app not only because of the contributions volume it … Continue reading Today it’s Bastille Day, let’s share
Free is good for our business Mr CEO
As I was highlighting in Web 2.0 goes world wide, the hype and laser speed explosion of Web 2.0 in the US is now widely making it in Europe. Here is an interesting first edition of The Next Web conference that took place in Amsterdam last week - July 7 - reinforcing my claim. No … Continue reading Free is good for our business Mr CEO
Don’t you ever get Dell’d !
Reading an article about a day in the life of Michael Dell - I know that kind of curiosity is really not to be outlined in our professional serious world, but hey, this is a blog - I discovered that quote from Michael Dell : "Our business model gives us fresh input from our customers … Continue reading Don’t you ever get Dell’d !
Customers as co-innovators in Marketing ?
As the Web 2.0 paves the way for customers to express directly their needs, behaviors, product usage, and desires, and as product innovation is center stage in many industries, I found this question to become front stage nowadays.As you can see from Forrester study among marketing executives back in 2005, capturing customer needs was still … Continue reading Customers as co-innovators in Marketing ?
Emmanuel Obadia & Partners | Transform & Innovate 