Buzz words can be true enemies. When I talk about Web 2.0, sometimes at length, a lot of debating takes place on a number of topics before I finally ask: "But what does Web 2.0 mean to you?". Let me save you the clueless faces and the typical "you know, web 2.0" reinforced by a … Continue reading Web 2.0 is about collaboration, not technology
Watch advertising and make money
We discussed here several times how advertising could be the revenue stream allowing for free software, free music or free video. In an interesting statement, Microsoft highlights how far larger is the advertising opportunity compared to the software one world-wide. "Our close partnership with the ad community is extremely important to us as we evolve … Continue reading Watch advertising and make money
Are you a web 2.0 winner?
Last week in San Francisco took place an interesting event "The Future of Web Apps" gathering renown speakers to understand what was underpinning successful web businesses. A good friend who recently joined one of the most promising emerging Web 2.0 players, Netvibes, highlighted Mike Arrington's pitch about "What's next for web apps: building tomorrow's Flickr". … Continue reading Are you a web 2.0 winner?
Sponsored Links allows Free Software
I was attending yesterday a comprehensive conference in Paris about e-commerce, looking for a solid update on e-marketing techniques. All major players in the on-line industry were represented - Yahoo, eBay, Google, and Microsoft - and the Internet Advertising Bureau (IAB) shared with us the latest development of on-line consumers behavior. To let you discover … Continue reading Sponsored Links allows Free Software
Marketing 2.0 manifesto early draft?
I was thinking of starting a Marketing 2.0 manifesto many times, with your help and feedback of course, but I guess this will take some time. As I was reading Guy Kawasaki's blog I found out a pretty good start, at least for small businesses, inspired by Ilana DeBare of the San Francisco Chronicle with … Continue reading Marketing 2.0 manifesto early draft?
Web 2.0 brands: half U.S. Top 10 fastest growing web brands
Back in Paris, I'm writing this new post from the just released Windows Live Writer, beta version, released on Sunday by Microsoft. Though I'm blogging on blogger, I'm able to retrieve posts and create draft and hopefully publish - I'll discover this in a minute when I'll hit the Publish button 😉 I wanted to … Continue reading Web 2.0 brands: half U.S. Top 10 fastest growing web brands
Is your brand relevant on line? Is Branding 2.0 born yet?
So what if you thought you did a wonderful job as a professional marketer at building your brand - Interbrand numbers published in Business Week would show, right ? And what if you suddenly discover this is not so true on-line, especially with the advent of Web 2.0? I can see this look in your … Continue reading Is your brand relevant on line? Is Branding 2.0 born yet?
Emmanuel Obadia & Partners | Transform & Innovate 