It's been a long time since I published a post. Very busy working in my new company to revamp the product portfolio and its marketing. It's a B2B software company and the question of course was: "what to have on our radar to think about the future releases of our applications".My nickname in this new … Continue reading Where is Internet headed?
Software on tap: SaaS and ASP are really not the same
I launched MS Word today, it's 24 years old! Don't you have enough? Don't you think time has come for a new software paradigm. Do you like Word? What do you do in e-mail then? This industry has come to a conclusion that software could very well migrate to it's editor servers. It started with … Continue reading Software on tap: SaaS and ASP are really not the same
Social Networking: the facebook mashup effect
I'm a recent facebook user. I knew about facebook for quite a while but I thought, as probably most of you, that it was a youngster phenomena. I'm no longer a youngster if anyone in doubt out there 😉 . This comes as no surprise as Facebook was created in 2004 by Mark Zuckerberg, Harvard … Continue reading Social Networking: the facebook mashup effect
Blogging future: leverage the long tail opportunity
I've been spending an interesting afternoon at Apple Expo in Paris yesterday with my dear friend Christophe Ginisty. Beside being Apple's PR, he's also renowned for his blogging activity. He organized a debate about blogging future. Asking candid, or was it, questions about whether blogging is just a fading trend or a ramping up attitude.I … Continue reading Blogging future: leverage the long tail opportunity
Enterprise 2.0 is here to stay
Fellow marketers, I've been away for quite some time, focusing on some quality time without a computer (can you believe that?). I'm back, energized and ready to roll!I wanted to open it up to a new topic, here on Marketing 2.0, that is keeping my team busy for quite some time now: Enterprise 2.0.I'm sure … Continue reading Enterprise 2.0 is here to stay
User-generated content spans interest across generations
User-generated content and other web 2.0 trends, one would think, are mostly driven by teenagers and young adults. On the contrary. Here is an interesting research lead by Harrison Group (an independent research services firm) conducted from February through March 2007, showing that both the old and young generations enjoy reading magazines and are receptive … Continue reading User-generated content spans interest across generations
We’re moving from Desktop to Webtop
"Microsoft and IBM executives Wednesday admitted feeling heat from Google now that the Web search giant is trying to make inroads into the enterprise market with its hosted suite of communication and collaboration tools." says NetworkWorld.Desktop productivity suites -- i.e. Microsoft and Open Office -- are beginning to appear as legacy apps for younger internet … Continue reading We’re moving from Desktop to Webtop
Emmanuel Obadia & Partners | Transform & Innovate 