Aren't you blasé in front of the constant coined terms alluvion attached to marketers discovering new ideas. So here is a new one: User-Generated Marketing a.k.a. UGM - it even has its own acronym! iMedia Connection reports on what advertisers say about UGM. I get the impression, when reading these lines, that most of them … Continue reading User-Generated Marketing (UGM): fad, buzz word or core to Marketing 2.0 ?
Today it’s Bastille Day, let’s share
Today is Bastille day in Paris. I'm lucky enough to enjoy the beauty of this city at night, especially yesterday night when fireworks gave the Eiffel Tower a special touch. So let's take a break and enjoy Flickr, one of the most remarkable Web 2.0 killer app not only because of the contributions volume it … Continue reading Today it’s Bastille Day, let’s share
Customers as co-innovators in Marketing ?
As the Web 2.0 paves the way for customers to express directly their needs, behaviors, product usage, and desires, and as product innovation is center stage in many industries, I found this question to become front stage nowadays.As you can see from Forrester study among marketing executives back in 2005, capturing customer needs was still … Continue reading Customers as co-innovators in Marketing ?
Emmanuel Obadia & Partners | Transform & Innovate 