The blogosphere is just expanding like crazy. But you might wonder: what are the numbers? Thanks to Technorati, delivering numbers on a quarterly basis, here are the latest trends released and commented by Dave Sifry in his post The State of the Live Web last week:70 million blogs are currently trackedAbout 120,000 new blogs are … Continue reading State of the Blogosphere
2006 trend: capitalizing on customer insights
It is the right time of the year to take a look back at what we thought were going to be the trends for this ending year. McKinsey is doing it in a number of areas -- read Ten trends to watch in 2006 for all of it -- but one of them caught my … Continue reading 2006 trend: capitalizing on customer insights
Web 2.0 is not just a new user interface
Following the Web 2.0 summit in San Francisco last week, lots have been said, lots have been written and lots have been exchanged. We can now grasp that this energy and enthusiasm level surge is not some temporary fad but probably the matured revival of what used to be called the bubble, not even preceding … Continue reading Web 2.0 is not just a new user interface
Marketing 2.0 mistakes: Dell and AOL in turmoil
I could not resist to highlight the Dell exploding batteries sequel. As probably most of you could not miss, Dell has decided to recall 4.1 Millions of its products, at Sony's expense though. As we discussed here previously, the consequences of such a flaw could be devastating. Imagine a poor Dell customer working on a … Continue reading Marketing 2.0 mistakes: Dell and AOL in turmoil
Web 2.0 brands: half U.S. Top 10 fastest growing web brands
Back in Paris, I'm writing this new post from the just released Windows Live Writer, beta version, released on Sunday by Microsoft. Though I'm blogging on blogger, I'm able to retrieve posts and create draft and hopefully publish - I'll discover this in a minute when I'll hit the Publish button 😉 I wanted to … Continue reading Web 2.0 brands: half U.S. Top 10 fastest growing web brands
Marketing 2.0: giving up control to gain control ?
Fellow Marketers, I'm taking a break in South of France in a very nice region close to Toulouse. If you've never been here, I encourage you to plan for a trip here: great landscape, great people, and great food. Plan for it, trust me! As a matter of fact, I won't be blogging that much … Continue reading Marketing 2.0: giving up control to gain control ?
Don’t you ever get Dell’d! chapter 2
We discussed here how ignoring voice of customers (VOC), especially nowadays with blogs and other users generated media, could influence a company's stock value. I focused part of the discussion about Dell's experience in suffering negative hype from the blogosphere, a good example being Jeff Jarvis blog's Dell category. I ended suggesting to CEOs to … Continue reading Don’t you ever get Dell’d! chapter 2
Emmanuel Obadia & Partners | Transform & Innovate 