It's been around for quite a while, the late 90's. But as privacy and technical issues are going away, marketers should consider behavioral targeting in their on-line advertising campaigns. For those who just missed it, behavioral targeting is the ability to deliver ads to consumers based upon their recent behavior viewing web pages, shopping online … Continue reading Increase Marketing effectiveness: use behavioral targeting
Marketing 2.0 is real-time: Google after the $20 billion US radio advertising
It's now effective, last Thursday Google began limited test of radio advertising. The system resulting from Google's earlier acquisition of dMarc Broadcasting (Jan 2006), extends the AdWord platform with the ability for advertisers to create and manage radio advertising campaigns as an additional channel to their web campaigns. Sounds like integrated marketing made easy. Google … Continue reading Marketing 2.0 is real-time: Google after the $20 billion US radio advertising
Do you master Marketing 2.0 metrics?
Dear fellow marketers, this is the time to check if you're on top of all the trendy acronyms that one must master to deal with the new media. Here is an interesting list I submit to your expertise: CTR: Click-thru rate CPM: Cost per thousand CPC: Cost per click Conversion Rate ROAS: Return on ad … Continue reading Do you master Marketing 2.0 metrics?
Do you measure buzz about your brand on blogs?
Buzz Trends is something hard to measure. Marketing 2.0 is no exception to the marketing ROI demand we are all increasingly facing. If you don't, that should be a sign that your job is at risk 😉 Most of you are probably already using Technorati trends and Google trends to have a feel for it … Continue reading Do you measure buzz about your brand on blogs?
Traditional marketing is at risk, US Q1 spend plummets
Fellow marketers this is serious news. We need to react strongly and bring back CEOs and their staff confidence in marketing - especially in marketing 2.0- up again. According to Blackfriars recent announcement, US Companies did spend 54% less in Q1 than budgeted. Their Q1 index was the lowest in two years and the spending … Continue reading Traditional marketing is at risk, US Q1 spend plummets
Blogs, Webinar and Free: best rated tactics for quality demand creation
Generating buzz seems to be the holy grail quest for marketers nowadays. But when comes the time to report to your management "how did it go?", we're expected to show some business opportunities, leads, and influencers logged into our tracking systems The number of seminar attendees won't make it anymore. ROI, dashboards and key success … Continue reading Blogs, Webinar and Free: best rated tactics for quality demand creation
Emmanuel Obadia & Partners | Transform & Innovate 