According to ComScore, this online holiday season is impacted by 5 fewer shopping days this year compared to last year. The impact seems to be contained to 1% decrease. The increased average online spending per day between Thanksgiving and Christmas ($643M, up 5% from last year) does not compensated for 16% decreased number of shopping … Continue reading Holiday season sales online down just 1% despite 5 days shopping missing vs 2007
What are the key forces driving to Enterprise 2.0 transformation?
Tectonic forces displacing enterprise applications boundaries are very diverse, I don’t pretend to be exhaustive here, but I’d like to highlight the ones having in my opinion a significant impact: Ubiquitous good quality (bandwidth) web access – check broadband stats – encouraging employees mobility Web crazy expansion (5.5M new users per week, 1.3B Internet users … Continue reading What are the key forces driving to Enterprise 2.0 transformation?
Music, Video and Software business models paradigm shift underway
When did you last buy a CD? I didn't buy one for a pretty long time and the last one I bought was from an artist I like nearly every single piece of work he creates, Pat Metheny. Is then the music business going away for a free show? Of course not, because one buys … Continue reading Music, Video and Software business models paradigm shift underway
Where is Internet headed?
It's been a long time since I published a post. Very busy working in my new company to revamp the product portfolio and its marketing. It's a B2B software company and the question of course was: "what to have on our radar to think about the future releases of our applications".My nickname in this new … Continue reading Where is Internet headed?
2007 major Marketing 2.0 trends
We're entering our last quarter of the year and we should be stepping back, before the final rush for '07 revenue, to analyze this amazing year and its trends. Marketing, Business and the Web -- Web 2.0 flavored of course -- have never been more inter-weaved. This is why I called this Marketing 2.0 trends.Let … Continue reading 2007 major Marketing 2.0 trends
User-generated content spans interest across generations
User-generated content and other web 2.0 trends, one would think, are mostly driven by teenagers and young adults. On the contrary. Here is an interesting research lead by Harrison Group (an independent research services firm) conducted from February through March 2007, showing that both the old and young generations enjoy reading magazines and are receptive … Continue reading User-generated content spans interest across generations
Online surpasses radio ads, user-generated content sites make more than $1.6 billion
It's been a while since we didn't bend back on numbers. Here are some good news on the online ad spend for 2007, coming from emarketer.com, that I wanted to share with you. If you don't want to read it all, here is a quick summary:eMarketer is raising its 2007 forecast from $19.5 billion to … Continue reading Online surpasses radio ads, user-generated content sites make more than $1.6 billion
Emmanuel Obadia & Partners | Transform & Innovate 