Marketing 2.0: giving up control to gain control ?

Fellow Marketers, I'm taking a break in South of France in a very nice region close to Toulouse. If you've never been here, I encourage you to plan for a trip here: great landscape, great people, and great food. Plan for it, trust me! As a matter of fact, I won't be blogging that much … Continue reading Marketing 2.0: giving up control to gain control ?

Traditional marketing is at risk, US Q1 spend plummets

Fellow marketers this is serious news. We need to react strongly and bring back CEOs and their staff confidence in marketing - especially in marketing 2.0- up again. According to Blackfriars recent announcement, US Companies did spend 54% less in Q1 than budgeted. Their Q1 index was the lowest in two years and the spending … Continue reading Traditional marketing is at risk, US Q1 spend plummets