I've been spending an interesting afternoon at Apple Expo in Paris yesterday with my dear friend Christophe Ginisty. Beside being Apple's PR, he's also renowned for his blogging activity. He organized a debate about blogging future. Asking candid, or was it, questions about whether blogging is just a fading trend or a ramping up attitude.I … Continue reading Blogging future: leverage the long tail opportunity
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2007 major Marketing 2.0 trends
We're entering our last quarter of the year and we should be stepping back, before the final rush for '07 revenue, to analyze this amazing year and its trends. Marketing, Business and the Web -- Web 2.0 flavored of course -- have never been more inter-weaved. This is why I called this Marketing 2.0 trends.Let … Continue reading 2007 major Marketing 2.0 trends
Customer equity to drive your marketing ROI
During my Lotus years, I've been given the opportunity to meet Mike Zisman our CEO at the time. One of his statement stayed with me since then: "The purpose of any enterprise is to acquire new customers and retain existing ones. Product an services are only a means to that end." It sounded a bit … Continue reading Customer equity to drive your marketing ROI
Enterprise 2.0 is here to stay
Fellow marketers, I've been away for quite some time, focusing on some quality time without a computer (can you believe that?). I'm back, energized and ready to roll!I wanted to open it up to a new topic, here on Marketing 2.0, that is keeping my team busy for quite some time now: Enterprise 2.0.I'm sure … Continue reading Enterprise 2.0 is here to stay
User-generated content spans interest across generations
User-generated content and other web 2.0 trends, one would think, are mostly driven by teenagers and young adults. On the contrary. Here is an interesting research lead by Harrison Group (an independent research services firm) conducted from February through March 2007, showing that both the old and young generations enjoy reading magazines and are receptive … Continue reading User-generated content spans interest across generations
Who needs a PC? HP acquires Neoware for its thin Linux client technology
Intelligence seems to take place on the network these days. What about this amazing breaking news of HP acquiring Neoware for $16.25 per share i.e. $214 million announced today. Check out the news.It strikes me as HP is the leading vendor in PCs and yet they place their bet on a thin client, but a … Continue reading Who needs a PC? HP acquires Neoware for its thin Linux client technology
Online surpasses radio ads, user-generated content sites make more than $1.6 billion
It's been a while since we didn't bend back on numbers. Here are some good news on the online ad spend for 2007, coming from emarketer.com, that I wanted to share with you. If you don't want to read it all, here is a quick summary:eMarketer is raising its 2007 forecast from $19.5 billion to … Continue reading Online surpasses radio ads, user-generated content sites make more than $1.6 billion
Emmanuel Obadia & Partners | Transform & Innovate 