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Emmanuel Obadia & Partners | Transform & Innovate

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Achieve Your Vision: Our Blog

  • Who are the Buying Circle Persona to consider for a good B2B Value Proposition?

    Who are the Buying Circle Persona to consider for a good B2B Value Proposition?

    Who are the Buying Circle Persona to consider for a good B2B Value Proposition? Read more

    October 19, 2022
  • Did you like digital transformation? You’ll love the sustainability impact revolution!

    Did you like digital transformation? You’ll love the sustainability impact revolution!

    “If you liked the recent acceleration of digital transformation, raise your hand.” I often use this question in opening my keynotes about transformation and innovation. Apart from my ex-colleagues in the Big Tech industry, loving the revenue growth associated with it, most established companies’ business leaders did not. The reason is quite simple, it was… Read more

    August 26, 2022
  • Storytelling for Impact – The Pitch Spin Doctor 🧞‍♂️

    Storytelling for Impact – The Pitch Spin Doctor 🧞‍♂️

    Master the art of storytelling for creating a lasting impact in public speaking, raising funds, or driving change in your organization. ‘Storytelling for Impact – The Pitch Spin Doctor’ is your guide to crafting compelling narratives tailored to your audience. Learn the secrets of personal connection, visual imagery, emotional appeal, and more to make your… Read more

    August 23, 2022
  • Sales & Marketing Alignment: It takes two to Tango! 3rd Step: How can you thrive on your journey to the promised land?

    Sales & Marketing Alignment: It takes two to Tango! 3rd Step: How can you thrive on your journey to the promised land?

    Sales & Marketing Alignment: How can you thrive on your journey to the promised land? Joint Strategy, OKRs, SLA and Customer 360 Read more

    July 9, 2022
  • Sales & Marketing Alignment: It takes two to Tango! 2nd Step: Why does it matter?

    Sales & Marketing Alignment: It takes two to Tango! 2nd Step: Why does it matter?

    Sales & Marketing Alignment: Why does it matter? Customer Centricity, Job-To-Be-Done, Growth, Content and Messaging, OKRs Read more

    July 1, 2022
  • Sales & Marketing Alignment: It takes two to Tango! 1st Step: Markets change faster than Organizations

    Sales & Marketing Alignment: It takes two to Tango! 1st Step: Markets change faster than Organizations

    Sales & Marketing Alignment: It takes two to Tango! Markets change faster than Organizations. Buying Journey changed, B2ME customer experience, Read more

    June 24, 2022
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Latest posts

  • The AI Theater is Closing: How to Build a Revenue Engine That Actually Works
  • The AI ROI Gap: Why Your “Fuzzy Go-To-Market” Is a Wealth Destroyer
  • Why Most B2B Segmentation Fails — And How the Minimum Viable Segment Changes Everything
  • 5 Surprising Truths About AI in CRM for SMBs (and a 30‑Day Pilot Plan)
  • Your Company Bought a Luxury Gym. Your Competition Is Pounding the Pavement.

Top Posts & Pages

  • Revolutionizing B2B: How JTBD and Generative AI Unlock Customer Success
    Revolutionizing B2B: How JTBD and Generative AI Unlock Customer Success
  • We're moving from Desktop to Webtop
    We're moving from Desktop to Webtop
  • Why Isolated B2B Campaigns Are Obsolete: The Need for Integrated, Customer-Centric Marketing
    Why Isolated B2B Campaigns Are Obsolete: The Need for Integrated, Customer-Centric Marketing
  • Productivity Future Vision: do you like this future world?
    Productivity Future Vision: do you like this future world?
  • O3Spaces: open source SharePoint for OpenOffice
    O3Spaces: open source SharePoint for OpenOffice
  • BestBuy's Incredible Turnaround: How Employee Engagement and Customer-Centricity Saved the Day while maintaining ESG commitments
    BestBuy's Incredible Turnaround: How Employee Engagement and Customer-Centricity Saved the Day while maintaining ESG commitments

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Meudon, 92190
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