Achieve Your Vision: Our Blog

The AI Theater is Closing: How to Build a Revenue Engine That Actually Works

Stop the “AI Theater.” Learn how to move from AI hype to value realization by redesigning your revenue engine and GTM strategy for 2025 and beyond. Read more

February 8, 2026
The AI ROI Gap: Why Your “Fuzzy Go-To-Market” Is a Wealth Destroyer

2025 exposed the Great AI Delusion: companies squandered funds on AI without addressing their ‘Fuzzy GTM.’ AI doesn’t create performance; it amplifies flaws—igniting faster failure rather than growth. To scale in 2026, leadership must shift from ‘AI Theater’ to a Growth Operating System rooted in Customer Truth and execution. Embrace clarity or dry up. Read more

January 5, 2026
Why Most B2B Segmentation Fails — And How the Minimum Viable Segment Changes Everything

Most B2B segmentation looks great on a slide—but fails in the real world. After interviewing dozens of finance and reporting leaders, a simple truth emerged: people don’t buy because of their ICP profile; they buy because of the moment they’re in. Traditional segmentation ignores the struggling moments, triggers, and thresholds that actually drive decisions. This… Read more

December 5, 2025
5 Surprising Truths About AI in CRM for SMBs (and a 30‑Day Pilot Plan)

AI in CRM isn’t a mega‑project. Here’s how SMBs get quick wins: data hygiene, task‑specific agents, and human moments that matter. Read more

October 3, 2025
Your Company Bought a Luxury Gym. Your Competition Is Pounding the Pavement.

Corporate innovation is broken. It looks impressive—labs, consultants, and glossy brochures—but nobody’s actually sweating. In this provocative post, we compare today’s innovation efforts to a luxury gym membership: all equipment, no results. Drawing from Jobs to Be Done, Lean Startup, and real-world experience with Fortune 500s, this article shows how to stop admiring the tools… Read more

August 2, 2025
From Trap to Transformation: The 6 Pitfalls Holding CMOs Back — and the 5 Roles You Must Now Master

Discover the six traps sabotaging modern marketing teams—and how the new Centaur CMO mindset, powered by AI and the IMPACT transformation Playbook, offers a real path to faster, scalable growth. A preview of Emmanuel Obadia’s VivaTech 2025 session. Read more

May 31, 2025