IMPACT Methodology

Struggling to Scale? Losing Market Relevance?
IMPACT Helps You Break Through.

You’ve built a great product or business, but…

• Revenue has plateaued, and growth feels slow.
• You’re acquiring customers, but not at the pace you need.
• Your positioning isn’t landing—buyers don’t instantly “get” your value.
• Scaling your business feels chaotic, and you’re unsure of the next strategic move.

💡 IMPACT fixes this—fast. With a proven, structured approach, we identify hidden opportunities, refine your positioning, and build a scalable go-to-market engine that accelerates revenue growth… in weeks, not months.

From Uncertainty to Scalable Growth FAST

➡ ️You Start With	✅ You Walk Away With
❌ A product that isn’t gaining strong market traction	✔ A clear product-market fit with a compelling value proposition
❌ Unclear positioning that confuses customers	✔ Messaging that makes buyers instantly “get it” and take action
❌ Unstructured sales & marketing efforts with low ROI	✔ A repeatable process to acquire, retain, and expand customers
❌ Scaling struggles & misalignment across teams	✔ Aligned strategy, execution, and leadership to drive momentum

IMPACT takes you from scattered efforts to focused execution
—helping you scale successfully for the long run.

Innovate ● Implement ● Inspire

Enhance your business strategy and execution with IMPACT: a comprehensive six-step, AI-powered methodology designed to drive innovation, streamline implementation, and inspire transformative results, supported by cutting-edge frameworks such as Job-To-Be-Done, Business Model Canvas, Design Thinking, Agile, OKRs, and Performance Coaching.

From identifying opportunities to optimizing outcomes, IMPACT empowers leaders to navigate uncertainty, change, and achieve sustainable growth within today’s dynamic business landscape.

• Who is IMPACT for?
• Key Benefits of the IMPACT Methodology
• When to Use IMPACT?
• What to Expect from IMPACT?
• How IMPACT Works?
• Tools and Techniques
• About Me

Who is IMPACT for?

The IMPACT methodology is designed for forward-thinking professionals committed to driving meaningful change and achieving exceptional results. It’s particularly valuable for:

• C-suite executives and senior managers seeking to transform their organizations
• Entrepreneurs and startup founders looking to scale their businesses strategically
• Digital transformation leaders in traditional industries
• Product managers seeking to align product strategy with market needs
• Project managers and team leads aiming to enhance their execution capabilities
• Business consultants wanting to offer cutting-edge methodologies to their clients
• Innovation leaders tasked with fostering a culture of continuous improvement
• Mid-sized companies navigating complex market challenges or digital transformation

Key Benefits of the IMPACT Methodology

• Accelerate innovation: Identify and capitalize on new opportunities faster than ever before with design thinking workshops and the Jobs-To-Be-Done (JTBD) framework
• Strategic alignment: Ensure all initiatives are mapped to overarching business goals using Value Proposition and Business Model Canvases (Strategyzer)
• Efficient execution: turn strategies into actionable plans with a clear implementation roadmap leveraging Agile project management and Objective & Key Results (OKRs)
• Measurable results: Calibrate and track progress with data-driven insights using advanced data analytics and AI-powered insights
• Adaptability: Quickly adjust strategies based on real-time market feedback through iterative Design Thinking processes
• Continuous improvement: Transform challenges into optimization opportunities facilitated by GROW coaching and mentoring
• Cross-functional collaboration: Break down silos and foster teamwork across departments
• Risk mitigation: Anticipate and address potential obstacles before they become issues
• Resource optimization: Allocate time, budget, and talent more effectively
• Sustainable growth: Build a foundation for long-term success and scalability

When to Use IMPACT

IMPACT is your go-to methodology when:

• When entering new markets or expanding globally
• During mergers and acquisitions to ensure smooth integration
• Launching new products or services to maximize market impact
• Undertaking organizational restructuring for improved efficiency
• Facing disruptive market changes that require swift, strategic responses
• Seeking to break through performance plateaus and achieve next-level growth
• Aligning cross-functional teams around common goals and initiatives
• Implementing large-scale digital transformation projects
• Developing a culture of innovation and continuous improvement
• Needing to rapidly pivot strategies in response to unexpected challenges

What to Expect from IMPACT

Implementing the IMPACT methodology delivers transformative results across three key areas:

Strategic Excellence

• A clear, actionable roadmap for your strategic initiatives
• Enhanced decision-making processes powered by data and market insights
• Improved alignment between strategy and execution at all organizational levels
• Accelerated innovation cycles and faster time-to-market

Operational Enhancement

• Access to cutting-edge methodologies tailored to your business challenges
• Seamless integration of AI, generative AI and emerging technologies into your processes
• Measurable performance improvements with clear return on investment (ROI)
• Systematic approach to turning challenges into opportunities

Organizational Growth

• Increased adaptability to market changes and emerging opportunities
• Stronger cross-functional collaboration and elimination of silos
• Sustainable growth trajectory
• Long-term competitive advantage through continuous innovation

How IMPACT Works

The IMPACT methodology guides you through a comprehensive, iterative process:

1. Identify opportunities: AI-driven market analysis to uncover trends and unmet needs. Conduct thorough market analysis and internal assessments to uncover high-potential areas for growth and improvement with the help of Generative AI and Jobs-To-Be-Done approach utilizing advanced market research tools and predictive analytics.
2. Map out strategies: Develop clear, actionable strategies aligned with your identified opportunities and overarching business goals leveraging Business Model Canvas from Strategyzer, and Design Thinking for customer-centric iteration and customer journey mapping for a 360-degree view. AI models help simulate different strategic scenarios and predict outcomes.
3. Plan implementation: Create a detailed roadmap and action plans, assigning responsibilities and setting measurable milestones with agile methodologies, OKRs and risk assessment frameworks. AI streamlines workflow planning and resource allocation.
4. Act on initiatives: Execute your plans with precision, leveraging cross-functional teams and agile methodologies for optimal results supported by storytelling techniques for effective change management. AI-powered automation accelerates execution and removes bottlenecks.
5. Calibrate results: Continuously monitor progress, collect data, and analyze outcomes to ensure you’re on track to meet your objectives through OKRs, generative AI insights and predictive modeling for future scenario planning. AI continuously tracks KPIs, providing real-time insights for course correction.
6. Transform and optimize: AI-based analytics and forecasting support long-term business adaptation. Use insights gained to refine your approach, optimize processes, and drive continuous improvement across your organization, overcoming resistance to change thanks to GROW coaching stakeholders’ engagement while fostering a culture of innovation and continuous learning.

Throughout this process, IMPACT emphasizes adaptability, encouraging you to iterate and refine your strategies based on real-world feedback and changing market conditions.

AI and Generative AI in Action: Practical Use Cases

While AI enhances IMPACT at every stage, human expertise remains at the core—ensuring strategic decisions are guided by industry experience, not just algorithms.

• Market Research with generative AI: Using generative AI-powered insights, a SaaS company identified a previously overlooked segment, increasing market reach by 30%.
• AI-Powered Strategy Optimization: Through AI-driven scenario modeling, a tech firm reduced risk in product development, shortening time-to-market by 20%.
• AI-Enhanced Execution: Automated workflows and AI-recommended process optimizations helped a sales team improve conversion rates by 15%.

Tools and Techniques

• Strategy Development: JTBD, Value Proposition Canvas, Business Model Canvas
• Innovation & Creativity: Design Thinking, IDEO workshops
• Execution & Management: Agile, OKRs, GROW Coaching
• Technology & Analytics: AI powered solutions, Generative AI tools, Data visualization
• Customer-Centric Approaches: Customer journey mapping, Storytelling

About Me

As the creator of the IMPACT methodology, I bring over 30 years of experience in business strategy, innovation, and leadership, helping organizations navigate complexity and drive meaningful transformation. Throughout my career, I have worked at the intersection of technology, strategy, and human leadership, guiding executive teams through high-stakes decisions and market shifts. My expertise spans multiple industries, from SaaS and enterprise software to digital transformation and customer experience, enabling me to craft visionary yet pragmatic strategies that deliver measurable business outcomes. With a track record of success in Fortune 500 companies and high-growth startups alike, I empower leaders to anticipate change, embrace innovation, and turn challenges into opportunities for long-term success.

• Business Strategy Development: Crafting actionable strategies that deliver measurable results.
• Jobs-to-be-Done (JTBD) Framework: Leveraging customer-centric insights to drive innovation and growth.
• Design Thinking and Innovation: IDEO U certified, with hands-on experience facilitating workshops that foster creativity and problem-solving.
• B2B Marketing and Sales Strategies: Over 20 years as a senior executive, including roles as VP of Marketing at Salesforce and Oracle, and Global Chief Product Officer at Sage.
• Digital Marketing and Communication: Designing impactful campaigns that resonate with target audiences.
• Executive Coaching and Consulting: Certified in the GROW methodology, empowering leaders to overcome challenges and achieve their goals.
• Generative AI Applications in Business: Pioneering the integration of AI tools to enhance decision-making and operational efficiency.

Throughout my career, I’ve partnered with numerous companies across B2B and B2B2C sectors to achieve breakthrough results. My approach combines cutting-edge methodologies with practical, real-world applications, ensuring that strategies are not only innovative but also actionable and impactful.

I am deeply passionate about empowering business leaders to navigate complexity, foster innovation, and achieve sustainable growth. The IMPACT methodology represents the culmination of my experience and insights—a clear, actionable framework designed to help organizations thrive in today’s rapidly evolving business landscape.