Web 2.0 goes mobile: 2.7 Billion phones out there

As I was looking for some numbers to support my yesterday's post, I found this very interesting one Communities Dominate Brands: Putting 2.7 billion in context: Mobile phone users, from authors of this Communities Dominate Brands book I didn't read yet, providing interesting metrics to think about:"800 million cars, 850 million personal computers, 1.3 B … Continue reading Web 2.0 goes mobile: 2.7 Billion phones out there

Mobile Marketing: use it carefully, but use it

I was attending Ad Tech Paris yesterday, a good way to capture on-line advertising trends. Among other interesting sessions, I was appealed by the mobile advertising one called "Mobile advertising – the long and winding road" coordinated by the Mobile Entertainment Forum (MEF). Speakers, see picture from left to right, were Marc-Henri Magdelenat -- Screentonic, … Continue reading Mobile Marketing: use it carefully, but use it