Taking advantage of the very first days of 2018, let’s anticipate where our focus should be in evolving our marketing. Here is a solid list from Forbes that I subscribe to.
“New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside.”
1. Augmented Reality Integrated Through Social Media
2. Collapse Of The Influencer Market
3. True Understanding Of Customer Journey
4. More Targeted Ads With Specific Purpose
5. Professional Live Video
6. Conversational User Interfaces
7. Video Marketing
8. Personalization Along All Stages Of The Sales Funnel
9. Contextual Targeting Strategies
10. Cost Per Experiment As A Leading Metric
11. Native Advertising
12. Digital Integrated Into Offline Experiences
13. Voice Marketing
14. Predictive Algorithms
15. Different Kind Of Content Marketing
Source: How Digital Marketing Will Change In 2018: 15 Top Trends
I wish all of you a great 2018, hoping we will find a way to get the world a better place for us and the generations to come. Check out this We could satisfy all of our energy needs in no time
Agile finance revealed is the blueprint for a new operating model for modern finance. Check this infographic and discover what separates leaders from laggards
Agile finance leaders are further along the transformation journey and are embracing a new operating model for modern fnance that is responsive and change-ready.
Interesting article just issued from McKinsey on Forbes
These three big misconceptions could derail digital transformation unless you are ready to address them quickly.
“We can take incremental steps to learn as we go”. This is one of the most common misconceptions that regularly undermine and even derail digital transformations.
1. “It’s not going to happen to us”
2. “We have enough time”
3. “We can take incremental steps to learn as we go”
Read more in the sourced article
What is blockchain? And what are the potential implications for finance and accounting professionals? Read this article for a simple explanation:
What is blockchain? And what are the potential implications for finance and accounting professionals? Read this article for a simple explanation.
True to its name: Fresh & Honest Lavazza gets real-time insights and a 360 degree view into its customers with help from Oracle Service Cloud #video
Learn how Fresh & Honest Lavazza benefits from Oracle Service Cloud through real-time insights and a 360 degree view into its customers.
Leejam Sports Company Transforms Business with Oracle ERP Cloud and Oracle HCM Cloud
Leejam Sports Company Transforms Business with Oracle ERP Cloud and HCM Cloud
What are the key criteria for job seekers? They are seeking out brands that pay fairly, but also have common values and a reputation of putting employees first. Yazad Dalal explains:
A good salary is no longer the key criteria for job seekers. They are seeking out brands that not only pay fairly but also have common values and a reputation of putting employees first.
Hot path analytics combined with Machine Learning will become an integral part of next generation IoT platforms. Though ML and AI cannot replace domain expertise, they certainly augment the platform to deliver better insights.
Source: How Machine Learning Enhances The Value Of Industrial Internet of Things
St John Ambulance Western Australia Halves Reporting Time with Oracle EPM Cloud
St John Ambulance Western Australia deployed Oracle Planning and Budgeting Cloud Service to gain insight into the financial performance of each business unit and increase forecasting accuracy and efficiency.