How Digital Marketing Will Change In 2018: 15 Top Trends – Forbes


Taking advantage of the very first days of 2018, let’s anticipate where our focus should be in evolving our marketing. Here is a solid list from Forbes that I subscribe to.

“New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside.”

1. Augmented Reality Integrated Through Social Media
2. Collapse Of The Influencer Market
3. True Understanding Of Customer Journey
4. More Targeted Ads With Specific Purpose
5. Professional Live Video
6. Conversational User Interfaces
7. Video Marketing
8. Personalization Along All Stages Of The Sales Funnel
9. Contextual Targeting Strategies
10. Cost Per Experiment As A Leading Metric
11. Native Advertising
12. Digital Integrated Into Offline Experiences
13. Voice Marketing
14. Predictive Algorithms
15. Different Kind Of Content Marketing

Source: How Digital Marketing Will Change In 2018: 15 Top Trends

Happy New Year — 2018 — Bonne Année


Happy New Year 2018 - When there is a will there is a way - Winston Churchill

I wish all of you a great 2018, hoping we will find a way to get the world a better place for us and the generations to come. Check out this We could satisfy all of our energy needs in no time

 

Agile Finance: Leaders vs. Laggards


Agile finance revealed is the blueprint for a new operating model for modern finance. Check this infographic and discover what separates leaders from laggards

Agile Finance: Leaders vs. Laggards

Agile finance leaders are further along the transformation journey and are embracing a new operating model for modern fnance that is responsive and change-ready.

 

The Three Biggest Misconceptions About A Digital Transformation — McKinsey


Interesting article just issued from McKinsey on Forbes

These three big misconceptions could derail digital transformation unless you are ready to address them quickly.

The Three Biggest Misconceptions About A…

“We can take incremental steps to learn as we go”. This is one of the most common misconceptions that regularly undermine and even derail digital transformations.

1. “It’s not going to happen to us”

2. “We have enough time”

3. “We can take incremental steps to learn as we go”

Read more in the sourced article

 

 

What is Blockchain? A Primer for Finance…


What is blockchain? And what are the potential implications for finance and accounting professionals? Read this article for a simple explanation:

What is Blockchain? A Primer for Finance…

What is blockchain? And what are the potential implications for finance and accounting professionals? Read this article for a simple explanation.

 

 

Fresh & Honest Lavazza Gains Insight with…


True to its name: Fresh & Honest Lavazza gets real-time insights and a 360 degree view into its customers with help from Oracle Service Cloud #video

Fresh & Honest Lavazza Gains Insight with…

Learn how Fresh & Honest Lavazza benefits from Oracle Service Cloud through real-time insights and a 360 degree view into its customers.

Leejam Sports (SA) Improves Performance


Leejam Sports Company Transforms Business with Oracle ERP Cloud and Oracle HCM Cloud

Leejam Sports (SA) Improves Performance

Leejam Sports Company Transforms Business with Oracle ERP Cloud and HCM Cloud