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<url><loc>https://emmanuelobadia.com/2026/04/26/most-companies-dont-have-a-sales-problem-they-have-revenue-fragility/</loc><news:news><news:publication><news:name>Emmanuel Obadia &amp; Partners | Transform &amp; Innovate</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-04-26T08:34:11+00:00</news:publication_date><news:title>Most Companies Don’t Have a Sales Problem. They Have Revenue Fragility.</news:title><news:keywords>Go-To-Market, RevOps, Revenue Growth, Revenue Operations, Revenue Architecture, Sales Strategy, B2B Sales, Revenue Fragility, Growth Loop, Rainmaker Myth, Sales Management, AARRR, HEC Paris</news:keywords></news:news><image:image><image:loc>https://emmanuelobadia.com/wp-content/uploads/2026/04/heroic-selling-vs-revenue-architecture.png?w=150</image:loc></image:image></url></urlset>