How to optimize your SaaS business and make it shine for investors?

As a former Vice President of Marketing and Chief Product Officer in the Big Tech industry, focusing on software, I’ve experienced several revolutions from PC and client/server, the worldwide web, mobile, social networks, and cloud computing. Software as a Service (SaaS), part of cloud computing, disrupted the long-established software industry, propelling Salesforce, Adobe, ServiceNow, Paypal … Continue reading How to optimize your SaaS business and make it shine for investors?

Happy New Year 2020

« Il n'y a rien de tel qu'un rêve pour créer le futur. » “There is nothing like a dream to create the future.”-- Victor Hugo I wish all of you to dream high, dream big, dream loud and to enjoy every single step taking you to your future. Je vous souhaite de réver haut, grand et … Continue reading Happy New Year 2020

CX Network | Introducing Oracle’s VP of EMEA Marketing

I've been interviewed by CX Networks recently as a new member of their Network’s Advisory Board. It's all about hyper-personalised marketing, AI, chatbots and conversational UI like Voice Devices and other cutting edge marketing concepts in today’s customer experience economy. Curious to your approach about taking customer experience to the next level and comments on my … Continue reading CX Network | Introducing Oracle’s VP of EMEA Marketing

Economists worry we aren’t prepared for the…

Do we spend too much time focusing on how AI will destroy some jobs and not on how to fix this? According to this research, we actually do. Discover more insights here:Economists worry we aren’t prepared for the...So a robot takes your job — what next?EMEAPAC Champions

How Digital Marketing Will Change In 2018: 15 Top Trends – Forbes

Taking advantage of the very first days of 2018, let's anticipate where our focus should be in evolving our marketing. Here is a solid list from Forbes that I subscribe to. "New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside." 1. Augmented Reality … Continue reading How Digital Marketing Will Change In 2018: 15 Top Trends – Forbes