Sales & Marketing Alignment: It takes two to Tango! 1st Step: Markets change faster than Organizations

Sales and marketing teams can often disagree with each other, exist in silos, and miss crucial opportunities for collaboration to maximize how content and messages resonate with buyers. Through synergy and alignment between sales and marketing, companies can create more seamless experiences for their customers, from the 1st interaction throughout the entire customer journey. How-to … Continue reading Sales & Marketing Alignment: It takes two to Tango! 1st Step: Markets change faster than Organizations

Happy New Year 2020

« Il n'y a rien de tel qu'un rêve pour créer le futur. » “There is nothing like a dream to create the future.”-- Victor Hugo I wish all of you to dream high, dream big, dream loud and to enjoy every single step taking you to your future. Je vous souhaite de réver haut, grand et … Continue reading Happy New Year 2020

CX Network | Introducing Oracle’s VP of EMEA Marketing

I've been interviewed by CX Networks recently as a new member of their Network’s Advisory Board. It's all about hyper-personalised marketing, AI, chatbots and conversational UI like Voice Devices and other cutting edge marketing concepts in today’s customer experience economy. Curious to your approach about taking customer experience to the next level and comments on my … Continue reading CX Network | Introducing Oracle’s VP of EMEA Marketing

Economists worry we aren’t prepared for the…

Do we spend too much time focusing on how AI will destroy some jobs and not on how to fix this? According to this research, we actually do. Discover more insights here:Economists worry we aren’t prepared for the...So a robot takes your job — what next?EMEAPAC Champions

How Digital Marketing Will Change In 2018: 15 Top Trends – Forbes

Taking advantage of the very first days of 2018, let's anticipate where our focus should be in evolving our marketing. Here is a solid list from Forbes that I subscribe to. "New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside." 1. Augmented Reality … Continue reading How Digital Marketing Will Change In 2018: 15 Top Trends – Forbes