Category Archives: Uncategorized

CX Network | Introducing Oracle’s VP of EMEA Marketing


CX Network

I’ve been interviewed by CX Networks recently as a new member of their Network’s Advisory Board. It’s all about hyper-personalised marketing, AI, chatbots and conversational UI like Voice Devices and other cutting edge marketing concepts in today’s customer experience economy. Curious to your approach about taking customer experience to the next level and comments on my views.

Here is an excerpt:

We speak to one of the newest members of CX Network’s Advisory Board – Emmanuel Obadia,VP Marketing, EMEA Applications at Oracle about cutting edge marketing concepts in today’s customer experience economy.

Hyper-personalised marketing is a key trend in the industry, how in your opinion have we seen this develop in 2018?

Emmanuel: “We moved from interruption marketing to permission marketing thanks to Mr Seth Godin; to inbound and content marketing more recently. Now we’re really in the consent marketing era. This is the necessary progression, because the consumers are now in control.

“The industry expectation is to apply real-time, one-to-one, in-context personalisation at scale. In practice, this is difficult  because the buyer’s journey is not linear at all and when your organisation becomes larger you will have different parts of the team working to address the customer experience for the marketing journey. It becomes even more difficult to do that in the context of the entire customer experience that goes across marketing, sales, ecommerce and customer service.

“A lot of companies have embarked on this mission to perform real-time, one-to-one, in-context personalisation at scale. But, according to a recent report I read in the UK, only 16% of organisations are able to adjust to customer experiences in real-time based on customer behaviour. Only 17% are able to adjust to the customer journey in a few hours. 25% say it takes more than a day because they’re going through manual processes.”

Read the entire interview on: CX Network | Introducing Oracle’s VP of EMEA Marketing

Economists worry we aren’t prepared for the…


Do we spend too much time focusing on how AI will destroy some jobs and not on how to fix this? According to this research, we actually do. Discover more insights here:

Economists worry we aren’t prepared for the…

So a robot takes your job — what next?


EMEAPAC Champions

How Digital Marketing Will Change In 2018: 15 Top Trends – Forbes


Taking advantage of the very first days of 2018, let’s anticipate where our focus should be in evolving our marketing. Here is a solid list from Forbes that I subscribe to.

“New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside.”

1. Augmented Reality Integrated Through Social Media
2. Collapse Of The Influencer Market
3. True Understanding Of Customer Journey
4. More Targeted Ads With Specific Purpose
5. Professional Live Video
6. Conversational User Interfaces
7. Video Marketing
8. Personalization Along All Stages Of The Sales Funnel
9. Contextual Targeting Strategies
10. Cost Per Experiment As A Leading Metric
11. Native Advertising
12. Digital Integrated Into Offline Experiences
13. Voice Marketing
14. Predictive Algorithms
15. Different Kind Of Content Marketing

Source: How Digital Marketing Will Change In 2018: 15 Top Trends

AFG gains success & competitive edge on Oracle…


A quick video on how AFG gains success & competitive edge with the help of Oracle CX Cloud

AFG gains success & competitive edge on Oracle…

AFG uses Oracle CX Cloud to help customers make better decisions and help their brokers run their business.

How Carbon Helps Adidas Produce World’s First…


How Adidas will speed the traditional product design, development, and manufacture process with 3D printers from Carbon—and how Carbon is preparing to scale with Oracle Cloud

How Carbon Helps Adidas Produce World’s First…

In contrast to earlier generations of 3D printers, Carbon printers are built for mass production lines, which means Adidas gets the best of both worlds—customization at mass scale.


EMEAPAC Champions

UK’s Tide raises $14M to challenge big banks with a mobile-first service for SMBs #digitalTransformation


“Europe has seen a large wave of startup banks pop up in the last few years — companies like N26, Atom and Monzo that are taking on the big incumbents by creating faster and cheaper services for a new class of consumers as they grow up and enter the working world” 

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Happy New Year 2017


2017-happy-new-year