Greetings! I’m Emmanuel Obadia, an Optimist Trusted Advisor, Executive Mentor & Coach, and Public Speaker with a passion for driving positive change in the world through technology and sustainable development.
For several decades, I have provided executive leadership for fast-paced high-tech businesses in various roles, including Marketing, Communications, Digital, Business Development, Product Management, M&A, and Alliances. My career has taken me across EMEA and global theatres, from Europe to Silicon Valley. I started as an entrepreneur, founding my own software company, and then served major global IT vendors in international roles.
I believe that technology can be a force for good in the world, and I am committed to introducing new technologies and helping companies with a purpose to reinforce their strategy, positioning, go-to-market, and ecosystem. Whether it’s promoting sustainable development, advocating for tech for good, or prioritizing ESG, I am dedicated to making the world a better place.
I bring a wealth of global and seasoned experience, strategic thought leadership, ideation, persuasion, passion, and high energy to help teams of any size thrive in complexity, speed, and change. Mentoring and coaching millennials and Gen-Z is particularly fulfilling for me, as I am passionate about helping the next generation of leaders grow and succeed.
Thank you for taking the time to get to know me. I look forward to connecting with you and working together to drive positive change through technology and sustainable development.
At Oracle, as Vice President of Marketing, I lead EMEA SaaS Marketing to accelerate digital marketing transformation to support Oracle Enterprise Applications leadership on the cloud across ERP, Supply Chain Management (SCM), Human Capital Management (HCM), Enterprise Performance Management (EPM) and Customer Experience (CX) – Sales, Service, eCommerce, Marketing, Configure, Price & Quote (CPQ) clouds. More recently I focused only on Customer Experience.
Prior to Oracle, I was Vice President of Marketing, Southern & Northern EMEA at Salesforce.com leading corporate marketing and communications.
As Senior Vice President and Chief Product Officer at Sage Software, I created the Enterprise Products Management division covering ERP and Financial solutions for mid-market and large enterprises. I lead strategy, market analysis, functional and technical definition of products such as Sage ERP X3 and Sage FRP as well as their marketing.
“His solid international experience in software and large accounts represents a real asset to our division.” says Christophe Letellier, General Manager Sage ERP X3.
I joined Sage in 2007 from Sun Microsystems, based in the Bay Area, where I lead field software marketing as the director of world-wide field software product marketing for three years after running Marketing, Channel and Alliances sales in a combined organization for Sun in France.
Prior to Sun, I was director of marketing & alliances sales at PeopleSoft France, member of the management committee. During my tenure, PeopleSoft France has been recognized as the #2 ERP vendor for France by both IDC and PAC (Pierre Audoin Consultants) and awarded in 2002 as the “Best Communicating IT Company” by the IT Press Club.
Between 1994 and 2001, I held various positions in Lotus Development and IBM starting as Communication Business Unit Manager for France mainly focused on Lotus Notes marketing; then moved to the role of Product Sales Manager thus creating a unified technical pre-sales team composed with product specialists and former Sales Engineers. I was promoted in 1998 as Director of Technology Group for Europe – Middle East – Africa, in charge of technical pre-sales activities, technical enablement, strategy, product management and one of the four strategic Lotus EMEA programs. I then stepped in as Director of Marketing and e-business development for IBM Software, Western Europe.
In 1990, I served four years as the Director of Marketing and Chief Technology Officer at Kortex, a European leader modem manufacturer. I started my career in 1986 as the founder and CEO of KSI, a communication software vendor in France.
I hold a Master of Technology – MTech in telecommunications software from Telecom Sud Paris, France.