Good article on Emarketer

While Facebook fans and Twitter followers are often out for deals, they also care about showing support for brands they love—but that might not be an invitation to be marketed to. What does a brand fan’s self-expression mean for the kinds of messages marketers should push out? Full Article


– Posted using BlogPress from my iPhone

One thought on “The Thin Line Between Liking a Brand and Liking Its Social Marketing

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