I wanted to highlight this very interesting set of tools coming from Nielsen BuzzMetrics: Trend Search, Featured Trends, Conversation Tracker, BlogPulse Profiles. This is totally dedicated to the blog universe and very easy to customize. The Key People analysis, which has its own RSS feed, clearly shows who’s making the buzz among top U.S. personalities (John Kerry took the front seat on Oct. 31st from rank 25, you must surely know why).
So now that we have some measuring tools ramping up to help us make our point, let’s make Marketing 2.0 a measured integrated marketing approach. A question remains though, how do you translate positive buzz measurement into actual opportunities or revenue increase? I guess I’ll have to work on it quite rapidly.
In the meantime, enjoy your week-end fellow marketers.